DESIGN+ILLUSTRATION
thumb_PreferredPharmacy.png

Preferred Pharmacy

 

Preferred Pharmacy

Project statement

Recording preferred pharmacy is a feature that captures a patient's preferred pharmacy that creates efficiency within the prescription ordering flow for providers who struggle with selecting pharmacies to send prescriptions to. I was the lead designer on this project and my role was to provide a holistic design solution that streamlines the prescription ordering workflow. 

The Problem

Through the adoption of Electronic Health Records and paperless workflows, providers have been burdened with more administrative tasks. In an effort to alleviate administrative workload, this highly requested feature would create more efficiency in the prescription ordering workflow. 

Goals

  • Build an input that enables doctors to capture a patient's preferred pharmacy on the patient profile

  • Surface saved preferred pharmacy during prescription ordering flow

  • Allow provider to save over current preferred pharmacy with a new one within ordering flow (descoped for project)

  • Visual design clean up

My role

  • Provide interaction and visual design that capture and surface a patient's preferred pharmacy

  • Improve the efficiency of the prescription ordering flow

  • Collaborate with development team

  • Deliver and hand off high fidelity designs to development team and stakeholders

Process

RESEARCH

After combing through user forum requests, the product team determined preferred pharmacy a quick win for users and low effort to achieve for development.

 
user request.png
 

After reviewing user comments and working closely with user research to understand user pain points with the prescription ordering flow, I compiled the feedback into some general areas for improvement:

  • Area in patient's profile to capture preferred pharmacy

  • Make the prescription flow more efficient and faster

  • Ability to save over preferred pharmacy during prescription ordering flow

  • Capture multiple preferred pharmacies

Feedback helped us determine requirements and nice to haves. Product decided to split this project into a two sprints. Initial release would include providing an area in the patient profile to capture preferred pharmacy. In the second sprint, our goal was to complete the loop by presenting saved preferred pharmacy within the ordering flow as well as the ability to save a new preferred pharmacy during the prescription ordering flow. 

Patient profile

The patient profile houses important non-clinical information about the patient. Within the Prescription section of the profile, a preferred pharmacy can be added to the patient's profile. To reduce development effort, we reused the same detail pane used for the prescription ordering flow to search and select a preferred pharmacy. Providers are able to remove and select a pharmacy.

Prescription ordering workflow

Because this project was split into 2 sprints with the 2nd sprint heavily descoped, we were releasing a half useful feature which is a degraded experience for users. Design had to negotiate for the bare minimum to make this feature usable by proposing to autofill saved preferred pharmacy in the prescription ordering flow. 

 
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Although not an ideal execution and design, I provided the team with the next design iteration once our product roadmap opens up for rework. My proposed visual improvements organized and provides more clarity around the list of pharmacies.

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Learnings

Post release 9/2017 of preferred pharmacy, our user research team gathered feedback from our users to evaluate the success of the feature and where we could improve. We already knew this feature was released incomplete as preferred pharmacy was not integrated fully with the prescription ordering flow. However, using Mixpanel tracking, we found our users added preferred pharmacies 1,318,448 times since it's release. Our user research team shared some quotes from our users about preferred pharmacy:

"I am so happy that we now have the preferred pharmacy available! Before this, when I had to call in a controlled substance I had to pretend to reorder another drug up to the point where I finally got to the window with the pharmacy info. Or I would cut and paste the pharmacy into the patient’s profile. This makes life so much easier. Thanks so much for making this change."

—Laurie

 

"I think it would be much more useful to be able to edit the list of previous pharmacies for a particular patient. Oftentimes patients end up with five or six pharmacies due to insurance changes or patient preference. Culling that list would be very useful."

—Dr. Mitch Akman

As this user points out, the prescription ordering flow could use improvements beyond displaying a patient's preferred pharmacy. When working on the prescription flow, I proposed a design that would allow more flexibility in the patient's pharmacy list (i.e. deleting, saving as preferred, etc.). We hope to redesign and improve the prescription ordering flow sometime in the future to better integrate with the preferred pharmacy feature.

Conclusion

With limited technical resources and descoped requirements for release, I was able to negotiate for the minimum viable product to make this feature useful for our users. Although we were unable to release with proposed designs and functionality due to limited resources and time, when the opportunity to improve the prescribing flow rises, our team is prepared with designs and user research to validate these decisions.